About us

Gaava Kurtis – By Gayatri Ratna Group

Rooted in Tradition, Designed for Today

At Gaava, we believe in celebrating India’s rich heritage through fashion that speaks to the heart. Founded under the trusted banner of the Gayatri Ratna Group, Gaava is more than just a brand – it is a tribute to the rural charm, cultural richness, and craftsmanship of India.

The name “Gaava”, meaning “village” in Hindi, symbolizes our deep connection to the roots of Indian tradition. Every kurti we design is inspired by the simplicity, elegance, and authenticity of village life – reimagined for the modern woman who values both comfort and style.

Our Story

Established with the vision to make ethnic wear accessible, stylish, and rooted in culture, Gaava Kurtis brings together traditional Indian artistry and contemporary designs. With decades of textile experience from the Gayatri Ratna Group, we ensure every piece reflects superior quality, sustainable practices, and attention to detail.

Our designs are not just garments – they are stories woven in threads, capturing the essence of India’s diverse textiles, crafts, and colors. From classic everyday cotton kurtis to festive styles adorned with prints and embroidery, Gaava has something for every mood, season, and celebration.

What We Stand For
Authenticity

Inspired by rural India, crafted for the global Indian woman

Craftsmanship

Fusing traditional techniques with modern silhouettes

Sustainability

Ethical production and quality fabrics

Empowerment

Supporting skilled artisans and promoting Indian craftsmanship

Our Vision

To become India’s most loved ethnic wear brand by blending tradition with contemporary elegance, while promoting sustainable fashion and empowering local artisans.

Our Mission

To design kurtis that celebrate every woman’s individuality – through styles that are rooted, refined, and ready for everyday wear.

Join Our Journey

From the heart of India’s textile heritage to your wardrobe, Gaava Kurtis is here to make ethnic fashion accessible, comfortable, and truly beautiful.

Thank you for being part of our story.

Explore. Embrace. Express. With Gaava.